Women Prefer Tech to Spa Days
According to an Oxygen survey, if women 40 to 49 were given $500, 43 percent would buy a video iPod, cell phone, digital camera or other tech device over spa treatments or designer shoes.
One Response to “Women Prefer Tech to Spa Days”
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Background Reading
Leadership and the Sexes: Using Gender Science to Create Success in Business
by Barbara Annis"The future of corporate success (especially with women occupying 50 percent of the workplace) lies in women and men both becoming gender intelligent in negotiations." This book is HR/leadership-focused, but there are significant implications for marketing team effectiveness and the understanding of today's consumers.
Guyland: The Perilous World Where Boys Become Men
by Michael KimmelKimmel offers incredible insights on how young men view their own masculinity (and why). The way men think, in general, will be key to the broader gender trend conversation of the 21st century - with some major marketing implications (if you ask me).
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa ChenSocial change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip ConleyI'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan PinkerA fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
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'Learned On Women' Featured in Alltop:
January 16th, 2007 at 6:54 am
Hey Andrea … when are you going to turn comments on?
Just goes to show how things have/continue to shift.
You know, if I was given $500 I would go for the shoes. That other stuff I can buy for myself