Boomer Women Lead W-O-M
This just in, as reported by Adrienne Fawcett for MediaPost:
- 15 percent of consumers account for 1.5
billion brand impressions per day. The most important influencer is not
a splashy TV spot or a memorable print ad or some kooky blog: It’s your
best friend.
- According to the research by Keller Fay Group and Manning Selvage &
Lee, more than a third of all “conversation catalysts”–aka
influencers, cool people, the popular crowd–are Boomers aged 40 to 59.
It is no surprise: female Boomers, in particular, are the greatest word-of-mouth influencers.
